Italian tourism report: Italy remains the most sought after destinationJun 11

"In all of the marketing studies that I chance to analyse Italy remains the most sought after country by travellers from every corner of the world, except it is no longer the country that people choose for their holidays". This challenge comes from Emilio Becheri, the Manager of the Report on Italian Tourism, who urges that this fact be considered seriously. "We must ask ourselves what does not work and how we can bridge this gap", continued Becheri. "First we must close the gap between institutions and the market. We then need to understand the fact that the Internet is here and it is a new way of creating a market, the accommodation system is also changing and solutions other than classic hotels are increasingly gaining ground ".