2009 BTC turns on the spotlights: latest news revealedJun 11

The guidelines of the 2009 BTC have been revealed with the first stop of the roadshow, which was held yesterday in Turin. "We have tried to seize upon the change in market", explained Paolo Audino, the Managing Director of Exmedia, the company that organises the fair "and we think that we have been able to with the formula that follows the slogan 'being there to demonstrate'. It is a step with which we are trying to reposition the BTC in accordance with market needs ". This is a concept that was also emphasised by Gabriella Ghigi, the Exhibition Manager of the fair, which will be held in Rome on November 5th and 6th. "Demonstrate is the word of the day at the 2009 BTC", explained Ghigi. "The idea is to help exhibiters to demonstrate the uniqueness and value of what they are offering to event organisers". The fair, therefore, proposes itself as a laboratory of experiences that allows visitors to fully grasp the originality and value of the offer. The main themes of the roadshow, in addition to the presentation of the 2009 BTC, include a focus on sector trends, with a seminar held by Antonio Ducceschi, the Director of MPI International for the EMEA area. The next stop of the promotional tour for Italy will be held on Tuesday, June 16th, in Rome.