Promotional initiatives abroad for Versilia and LuccaMar 09

The Tourism Promotion Agency of Versilia and Lucca have launched the promotional campaign for 2010, which provides for participation at the most important international fairs, to promote the area on the most important foreign markets. The next events will be the fairs in Berlin, Paris and Goteborg, which will be held on the eve of the launch of the tourism season. The entire year will, however, be marked by important sector events, in Italy and Europe, and the hope is to create a tourism flow that is able to attract visitors to the province year round.