Italian products in Australia, agreement with Chambers of CommerceJul 29

The collaboration agreement stipulated between the representatives of Italian Chambers of Commerce in Australia, some Italian regional promotion agencies and businesses that operate in our territory will be tied to sporting, cultural and fair events. The agreement, reached at a recent roadshow held in Italy, primarily involves local promotion entities in Piedmont, Liguria and Tuscany and provides for the development of possible joint marketing initiatives in Australia. The Chambers of Commerce have already drawn up a list of the most important cultural and sporting events that will take place in Australia in 2011, which could be an interesting opportunity for our companies to present their products to the Australian public. There will also be collaboration on the organisation of B2B events and in the setting up of stands and promotional events for Italian products.