Getting married in Basilicata: new trend for ChinaSep 01

Matera as a travel destination for wedding ceremonies and marriages. The city in Basilicata is becoming a special backdrop for weddings, especially for the Chinese market. In fact, results are beginning to be seen from the promotion and development project that the APT (Regional Promotion Agency) launched in 2009 together with the tour operator MyItalyTour in Shanghai, which specialises in Chinese wedding travel in Italy and that reinforced itself with the participation of the region at the 2010 Expo in China.