Sicily launches the 2011 tourism propaganda planJun 03

The characterisation of the tourism offer, alongside targeted communication, and participation at exchanges, meetings and specialised fairs are the foundations of the strategy created by the Tourism Councillor's office for the 2011 regional tourism propaganda plan, signed by Councillor Daniele Tranchida. "Promoting Sicily in a generalised way is no longer sufficient to attract new visitors and grow the tourism economy of our region", stated Tranchida. "We have chosen to invest in thematic products, directing our efforts, with targeted communication, at sector operators, including the media and opinion makers". Promotional activities are focusing on consolidating the 'Sicily' brand to improve and re-launch the tourism image of the island, freeing it from stereotypes, even by promoting specific products. Countries with growth potential for demand are being looked at to increase the market share of Sicily. Another objective is the deseasonalisation of tourism flows.